Gail Crosby – Putting People First in Real Estate
SILVER LAKE – On a recent afternoon, Gail Crosby recalled a life-changing decision she’d made 11 years ago after being diagnosed with rheumatoid arthritis.
Crosby comes from a successful, hardworking family. And her grandmother had always urged her to “do more than what is asked or required.” Rather than let her illness get her down, she was motivated to be more productive. It was natural that Crosby’s career in real estate grew out of her love for people and for her Silver Lake neighborhood.
“My job is two-fold. One is to give my clients guidance. And, I want to make people wealthy.”
Crosby has built a reputation of honesty, integrity, and strong service.
“I write it all down on my notebook and then I’ll give it some thought about how I can help [clients] achieve what they want,” she said.
With what she describes as distinctive and powerful homes in a post-modern community, Crosby feels her neighborhood is one of the greatest places in which to live. Ninety-five percent of her business is concentrated in Silver Lake, Los Feliz and the Hollywood Hills.
“It’s more difficult for people to get mortgages now, and there are a lot of great families that would like to buy a house but can’t compete with cash investors.” Crosby said staying present throughout the transaction helps her give her clients the edge.
Jackson George, his wife Jasmine, and their two children had grown out of the Silver Lake house they’d lived in over seven years, but wanted to remain in the neighborhood. They’re grateful they turned to Crosby for help.
“I can say with certainty, we would have moved out of the neighborhood if not for Gail and her connection to the community.” Said George. “She’s kind of like an institution—everyone knows Gail’s name.”
Artist, Allison Schulnick, appreciated Crosby’s creative spirit in displaying Schulnick’s personal art collection, to reflect the kind of buyer they were trying to attract.
“It helped us get a lot of offers,” said Schulnick. “We didn’t want someone stale and all business and Gail had a lot of heart.”
Crosby’s smile lingered as she recently toured a generational home she represented just a block from where she lives with her husband, Rod.
“I actually believe a lot of things are fated and there is karma,” she said.
To Crosby, the best transactions are when everybody walks away happy.
“It’s honoring the people who live there, and people who are looking for something, and finding how I can put two positives together.”